Every day millions of people around the world share in their social networks "selfies", these photographs that convey part of the personality and the affective relationships of the users and that generate a lot of likes in the different platforms, but now McDonald's wants to modernize this experience and integrate it as a promotion in their restaurants in Colombia with Selfie Award .
Selfie Award: the McDonald's app offers you discounts when sharing your selfie
As part of its global modernization plan McDonald's launched in Colombia a few years ago its mobile app that initially focused on discount coupons creating a new channel in order to reach more consumers with a personalized proposal of exclusive benefits. [19659009] Now, this same app ranks first among the restaurant applications downloaded in Google Play and Apple Store in the country.
During this 2018 that is about to finish, the company entered the service of McDelivery in the country. Now Selfie Prize will use facial recognition technology and big data in order to innovate its proposal of offers for its consumers.
As of December, the app of McDonald's in Colombia integrated Selfie Award : an innovative feature that allows its customers to take a selfie either alone, with the family and in different situations.
The app will be able to use facial recognition to offer different promotions
] Selfie Award may analyze in real time all the variables contained in the photograph that users have shared through the app, such as the number of people in the photo, the state of the weather and even the time and if the family has children. With this analysis, the application will be able to fully customize the offer according to the expectations and needs of each of the consumers.
Francisco Staton CEO of McDonald's in Colombia assured that " this innovation excites us a lot because reflects the importance we give to the customer experience . Our goal is to offer happy moments and food of excellent quality, Selfie Award fulfills this purpose, because by means of a selfie we identify what the person could want and we give a more personalized benefit . "
Selfie Award is unique in its class and McDonald's has chosen Colombia as a pioneer since it will be the first country to have this option through the mobile app, and eventually it will be available in other Latin American countries in which Arcos Dorados, the exclusive operator of McDonald's in the region, enabled the company's app.
YouTube will allow advertisers to direct their campaigns to users who are watching TV content
]
"We have developed a new and fun way to interact with one of our most innovative channels. This technology will not only offer even more personalization and relevance in our offers, but we also hope that it will become a generator of good moments for all our customers. Finally, now selfies will get much more than likes " Staton said.
This is one more example of how technology helps marketing campaigns of different companies in all areas and that every day more Colombians use.
Imagen: Depositphotos
Stay informed of the most relevant news on our channel Telegram
from Nettech Post http://bit.ly/2EUmbE5
No hay comentarios:
Publicar un comentario