jueves, 17 de enero de 2019

You can now schedule videos on Instagram: discover how to do it

Reading time: 3 minutes

Good news for all instagramers with brand profiles to start this 2019: Companies can now schedule videos on Instagram.

Expected Video Programming Comes to Instagram

So far, the API was limited to allowing to schedule publications with a single still image, and could not include videos or publications with multiple images, but at the end of last month [19659007] Instagram silently updated its API to include a way to schedule videos on Instagram.

After the update, tools like Hootsuite and others social media management apps they can allow to program videos in Instagram without having to use alternative processes like receiving a mobile alert from these apps when it is time to publish, and then upload manually video directly on the social network.

As with photo programming, the video programming API is only available to Instagram marketing partners, through the beta program of Content Publishing API.

But do not worry, since most social network administrators (Buffer, Hootsuite, Social Report, among others) are part of this program, so you can wait This new feature will be released soon.

You can now post on Instagram in several accounts at once

How to schedule videos on Instagram

While Instagram usually announces the release of these features and in fact is one of the most important features requested by the agencies and community managers the possibility of programming videos on Instagram was launched just before Christmas, so few social media apps have implemented it

It is certain that a large part of the social network administration tools integrate this feature very soon, but none of them has announced formal launch dates so only wait.

As with photo programming, only business profiles can schedule videos on Instagram through social media apps. However, the process of creating a business profile is very easy, and you only need to link a Facebook page to your Instagram profile.

Video limitations

There are some guidelines for you to schedule your video on Instagram, For example, if it is a MOV or MP4 file type, a maximum radio aspect of 16: 9 and a minimum of 4: 5, the file size does not exceed 100 MB, a maximum of 60 seconds and 3 seconds at least, among other restrictions that you can find directly on the Facebook website .

After following your video file guidelines and having your social networking administrator integrate this function, now all you have to do is program your video and stop worrying about the publication times.

Without a doubt this is great news for all social media managers, since this new facilit tool it will be a task that was almost impossible to take in unusual hours or to have a presence in the fastest growing social network on weekends, but automation will soon change this task.

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