Coca-Cola Super Bowl spot to advertise triply-caffeinated new drink

Coke Energy is Coca-Cola’s latest addition to their highly successful line of Coke sodas. | Coca-Cola

Coca-Cola is spending the big bucks for a Super Bowl commercial this year to highlight new Coke Energy drink

Coca-Cola’s newest drink, Coke Energy, was released earlier this month but hasn’t received much attention.

But Coke Energy is about to have millions of eyes on it this weekend, with a minute-long ad featuring Jonah Hill and Martin Scorsese that CNBC reports will likely cost Coca-Cola at least $10 million.

Coke Energy tastes like a regular Coke, but it packs a highly caffeinated punch with 114 milligrams of caffeine — that’s more than triple the amount in a regular Coke, CNBC reported.

Coke Energy also contains guarana extracts and B vitamins and comes in four flavors: regular, cherry, zero sugar and cherry zero sugar.

Due to previous concerns about the health risks of energy drinks, especially in children and teens, the World Health Organization has suggested companies avoid implementing marketing strategies targeting youth. Geoff Cottrill, the senior vice president of strategic marketing at Coca-Cola, told CNBC the company intends to comply with this and will not target any ads to people under the age of 18.

The energy drink market is massive, making more than $13 billion in 2018, according to CNN, and Coca-Cola CEO James Quincey believes Coke Energy can expand its access to that highly profitable market.

from Deseret News https://ift.tt/2uOcR1w