The most recent report from the financial intelligence solutions company, Fitch Solutions has highlighted that Colombia will be the country in Latin America that will show more growth in eCommerce in 2019.
Colombia stands out in Latin America and will be the one that reports the most growth in eCommerce in 2019
while Brazil and Mexico will be the markets with higher growth rate by 2022 in terms of sales, Colombia will be the market with faster growth in eCommerce in 2019. [19659007] According to this report, eCommerce sales in 2019 will show an increase of 19.8% year-on-year and will reach a figure of 6.7 billion dollars by the end of 2019.
figure represents that eCommerce in 2019 it will achieve to surpass the figures of Chile and with it it will become the third largest market, behind Mexico and Brazil.
Colombia has shown a better economic outlook for some time, besides the penetration of the internet every day is greater. According to the Commission for Regulation of Communications (CRC), the entrance to the network by the Colombians increased by 12.5 % with respect to the results obtained in 2015.
In addition, the percentage of Colombians connected to the Internet was 58%, with which it achieved to surpass the average of developing countries (40.1%) and the world average (47.1%).
Who is who: leading logistics companies for eCommerce in Colombia
Brazil and Mexico, the largest eCommerce markets in the region
The study ensures that Brazil continues to represent the largest market for eCommerce, and this trend will continue growing by 2022, with Mexico in second place, a country that will achieve about 18 billion dollars in eCommerce sales by 2022.
In global terms, Latin America is a strong point in the demand for eCommerce in 2019, since it has 57.3 out of 100 points by eCommerce demand, while it has 62.7 out of 100 points in terms of consumer characteristics.
And in terms of eCommerce demand and the characteristics of consumers, markets in Brazil and Mexico are among the top 15 globally.
In general, the Latin American region is made up of young people and the population, which consists of more of 650 million people, has growing revenues as well as greater adoption of technology and low levels of competition.
The benefits and challenges of investing in eCommerce in the region
Despite of these large figures the region presents some challenges because, as the report points out, Latin America obtained a low score in areas such as politics, economy and logistics.
e can present the region are: legal, environmental and trade aspects onerous since it presents high import tariffs and in some cases protectionist measures.
The low bancarization of our populations is also a difficult subject to face in eCommerce in 2019, since some countries have a population in which less than half of adults have debit or credit cards.
In the case of Colombia, fintech ] have achieved the digital transformation with which the development of offers of financial products and services improve the customer experience through new technologies.
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