There are only a few days left to say goodbye to the year 2018, so … what better way to end it than updating your strategy for digital marketing and driving the success of your company in this new year? Because, as you know, digital marketing is such a dynamic industry and in such a constant change, that we must be equal or even faster. And, thus, prepare for the new digital scenarios to which we must-without a doubt-adapt, if we want to survive in the online market.
So pay close attention to these 10 digital marketing trends for 2019 based on a report made internationally by the agency Carat . Start the year in style!
The 10 trends in digital marketing that you should know
If your goal is to start the year with the batteries charged, there is something you must be clear: the digital and technological sector will continue to change as always ( that's how fierce this world is! ), so the more you are up to date with changes and new digital methodologies, the more land you will gain and better strategies for your business. implement
So, take a pen and paper, and write down the 10 digital marketing trends that you will have to raise in your strategy if you want to succeed in the next year 2019.
Fusion of the e-commerce with social networks
Remember when, a few months ago, Instagram introduced in its publications the purchase option ? From that moment (until today), the purchase "instagrameada" is a success, as it happens with other applications like 21Buttons, that allow the instantaneous purchase option. Without a doubt, users like to generate a social conversation with other users, at the same time that they have the option to buy in that same place, benefiting from instant opinions, inspiration of looks, etc.
Experience around the product
Through new digital features, such as augmented reality or image recognition, it is possible to generate a interaction greater between the user and the brand, simulating a digital environment that we no longer only see in movies or cinemas ; Now we can experience the users themselves in the first person. In addition, virtual reality and augmented also managed to influence the decision of consumer purchase to a greater extent .
Gamification in social networks
As it happens, for example, on Snapchat or Facebook Messenger , through augmented reality filters manages to generate a higher level of engagement by the user . In this way, not only communication through their app is encouraged, but also an entertainment is generated by the user that, without a doubt, does not go unnoticed.
For example, how many times have we seen the typical puppy filter in Instagram stories, without saying anything in particular, other than to test its image with puppy ears? The engagement level is very high!
Understand that the brand not only sells a product
Following the strategy, for example, of Netflix or Spotify, some brands they will begin to give value to themselves, making the user perceive them, not only as a product to buy, but as a service to subscribe to improve their standard of living .
For example Nespresso, for this 2019, it will strengthen your strategy of identifying your coffee machine with a lifestyle, and not just with a mere product. For this, he has introduced a minimum payment for his machine, while giving users the opportunity to subscribe to the periodic shipment of coffee capsules, generating a engagement and commitment to the brand that keeps its clients loyal to this.
Creation of private social clubs
To tell you the truth, we all have a series of brands that we consider to be the most fans, over the rest. And, in order to encourage the user's experience and engagement towards that brand to a greater extent, and to give the client a distinction that makes him feel more valued, brands like Nike are creating private communities that provide more experiences deep and special connections between the brand and the user .
An example? The Nike House of Innovation in New York, a spectacular store where members of the Nike + community can pick up their orders at special ticket offices.
Intelligent outdoor advertising
Until not so long ago, outdoor advertising was identified with the most traditional and least flexible offline media in the world. But this, however, has been changing more and more, until – in our days – traditional media such as mupis or billboards can adapt to that category smart that we demand so much. In this way, it is no longer so strange to see digital ads placed on mupis that change their message depending on the weather. What madness!
Get ready, because this comes stomping … The line between online and offline is increasingly dispersed …
New designs inspired by big data
If there is something we are clear about is that the large volumes of information related to users (data) are gold for companies. But, what we did not know is that all that information – which is normally used to improve the user's shopping experience, recommending (for example) products that relate to their tastes – is now beginning to be used to create products that meet the needs of users ; that is, totally new products, adapted in their entirety to the particular users.
New ways to reach your target in the post RGPD era
The entry into force of the RGPD has been a huge challenge for the marketing teams , who have to comply with the new regulations to be able to get their campaigns to the target that interests them. A challenge that has motivated large companies worldwide have put the batteries to find innovative ways to get it
And if I tell you that, depending on your current emotions and feelings, I showed an ad or another to which you will respond better? The New York Times has created a tool called Project Feels to measure the emotions generated by a particular page and, based on it, show one or the other ad.
Expansion of connectivity
Something that we are extremely familiar with, despite its recent inclusion: a Live on Instagram (in which a conversation is shared between several people) or a live on Facebook are trends that every time in more measure will be used by brands to promote engagement of users in relation to them.
And … Digital Detox!
This trend, which is already beginning to be seen in advertising campaigns such as Ikea (which try to make us understand that the use of technology is overwhelming us) -, will be further promoted in 2019. Because it is very good that we take advantage of the advantages offered by technology and the digital area , but never neglecting what is really important!
So our advice is that during these holidays you turn off your mobile phone, leave it in a corner of the table, and enjoy the people that make you really happy ! You will have time to implement the digital news!
So … happy year!
Image: DepositPhotos
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